Across the world, governments and health authorities are working together to find solutions to the COVID-19 pandemic, in order to protect people and get society back up and running again. Every organization has a responsibility to ensure the safety of its employees, customers, and the environment. In this spirit of collaboration, CarFirst and Lifebuoy have announced a joint effort to enable the use of hand hygiene products to help protect themselves and others.
CarFirst, Pakistan’s most trusted used car trading platform announced Lifebuoy, the world’s number one germ protection soap brand, as their official ‘Hygiene Partner’. Lifebuoy’s global and national dedication to hand hygiene reinforced CarFirst’s commitment to partner with the brand as their official hygiene partner.
Commenting on this partnership, Asima Haq, Director Beauty & Personal Care Unilever, said “Lifebuoy has always been a brand that has looked to support people to have better personal hygiene. Following the success of our partnership with the Pakistan Cricket Board (PCB), we are very excited to be partnering with CarFirst, who are truly the drivers of change in the used car industry. Lifebuoy is on a long-standing mission to inspire better hygiene practices, at home and at work. We’re looking forward to working closely with CarFirst to promote better hygiene practices in Pakistan.”
Commenting on this partnership Anam Toseef, Head of Corporate Communications CarFirst, said “The health and wellbeing of our employees, customers, and members of our community is our utmost priority, and this collaboration aims to provide our community access to reliable hand hygiene. During the ongoing COVID Pandemic, we valued Lifebuoy’s public service messaging, where they encouraged and appealed to the Pakistani public to wash their hands with soap, regardless of the brand. Everyone should take the necessary precautions and responsibly safeguard themselves and those around them. Thus, post lockdown, at CarFirst’s first public press event, we handed out safety kits to all our attendees that included face coverings and Lifebuoy hand hygiene products. At our Multan Operations launch, along with our CarFirst’s CEO, Raja Murad Khan, MNA Makhdoom Zain Qureshi, and members of the press joined our commitment to promote hand hygiene and maintain appropriate social distancing for the general health and well-being of our community.”