Kia Sportage vs Peugeot 2008 – More than just a price war!

So first thing you might be thinking reading the title of the blog is how come we are comparing a mid-sized crossover SUV to a small-sized crossover SUV. Shouldn’t we be comparing the new Peugeot 2008 to something like a Kia Stonic or even MG ZS considering they are of same size as well as engines and power ratings are close/similar.

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Well bear with me here and let me explain why I have chosen Kia Sportage against the new Peugeot 2008. There are a couple of reasons.

First of all, both are priced the same. In fact, the top of the line Peugeot 2008 Allure costs more than top of the line Kia Sportage AWD. So the price is one of the reasons why I have chosen these two.

Price

Here are the prices of all Kia and Peugeot models in Pakistan right now.

Kia Sportage

Kia Sportage Alpha

PKR 4,764,000
Kia Sportage FWD

PKR 5,276,000

Kia Sportage AWD

PKR 5,788,000

Peugeot 2008

Peugeot 2008 Active

PKR 5,250,000
Peugeot 2008 Allure

PKR 5,850,000

The point against comparing different cars on prices is that well there are other cars in the market having similar price points. Why not include them in the comparison as well. Well that leads to my second point but let’s hold it till the end of the blog.

Dimensions

You do not exactly need exact measurements of both cars to see that Sportage is the bigger of the two. Just looking at them in person is enough judgement. But for the sake of argument, here are the basic dimensions of both cars:

Kia Sportage (mm) Peugeot 2008 (mm)

Length

4485  4300 

Width

1855 

1770 

Height 1635 

1550 

Wheelbase 2670 

2605 

So yes, it is pretty obvious the 2008 is smaller than the Sportage in every way. Bigger car usually means better and more seating as well as a comfortable ride on longer journeys. So points to Sportage for that. Sportage is over 3 inches wider and taller than 2008 and a smidge over 7 inches longer. The wheelbase of Sportage is also 2.5 inches longer than Peugeot 2008. All of this means Sportage has more room inside for the occupants making it a better option among the two. And don’t forget better boot space too.

Engine

Kia Sportage comes with a naturally aspirated 1999cc 4-cylinder petrol engine mated to a 6-speed automatic gearbox. Sportage is available in both front-wheel drive as well as all-wheel drive configuration. The engine makes 154 bhp and 196 Nm of torque.

Peugeot 2008 comes with a 1.2L 3-cylinder petrol engine that makes 131 bhp and 230 Nm of torque. That high torque figure is thanks to the engine being turbocharged. The engine is mated to a 6-speed automatic transmission and it comes only in front-wheel drive configuration.

Considering the history of turbo engines in Pakistan, it is safe to say that a naturally aspirated engine is a safer choice between the two. Our fuel is not great, to put it simply. The 2.0L Kia engine might be slightly heavier on the fuel but it has its upside being the common engine among the two and also being less complicated than a turbo engine.

Features

This is one area where Peugeot wins hands down. The top of the line 2008 comes filled to the brim with all sorts of fancy features. Peugeot 2008’s list of features is a bit too long, but to give you an idea, the top of the line Allure comes with 6 airbags, 10-inch 3D digital cluster metre, panoramic sunroof, TEP seats, better multimedia system, cruise control, ABS, and much more.

Sportage does hold its own, but is definitely not close to Peugeot 2008. From the inside, the 2008 looks far more modern and refined. The European styling is always better than the other if we are being honest, so same thing here. Sportage interior including dashboard does not look as modern and isn’t very attractive but that is somewhat subjective. Top of the line Sportage comes with things like airbags, traction control, stability control, ABS, parking sensors, cruise control, hill-start assist, electronically controlled boot lid, and definitely the greatest weapon in its arsenal, it comes with all-wheel drive configuration that makes all the difference compared to a front-wheel drive car. 

Final word

The Sportage on paper looks like a better deal in every way. It is a bigger car, has roomy interior, comes with a powerful engine, looks decent as well, and even is priced lower than Peugeot 2008 depending on the variants. So the question is why would anyone go for Peugeot??

And this leads us to the 2nd reason why I chose these two.

The thing is, both cars are being made by the same company; Lucky Motor Corporation. LMC is the local manufacturing partner of both Kia Korea and Peugeot France. Although Peugeot and Kia have nothing to do with each other here, Lucky Motor are the stakeholders in this match and win or lose, they will be directly as well as indirectly responsible for the success or failure of the new car.

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Kia Sportage has been Pakistan’s best selling crossover SUV since its launch. Hyundai Tucson, which is basically the same car as Sportage still hasn’t been able to capture as much popularity as Sportage. Kia Lucky Motors took full advantage of being the first movers in the crossover SUV segment in Pakistan. Not only did they provide a good car, it also happened to be at a competitive price. It made people reevaluate their car buying habits and a lot of people who would have gone for a sedan when the new top of line Civic was priced at 4 million, added more funds to their budget and went for a Sportage instead. Kia Sportage is definitely a star in LMC’s menu. 

But now the thing is, pricing these two cars so close together that are so different on paper, is definitely going to hurt sales of one of these two. And I think it is obvious that it is going to be Peugeot 2008 considering Sportage sounds like it is more bang for the bucks. It is bigger, roomier, more powerful, and costs cheaper (depending upon the variant) than the 2008 Peugeot.

LMC would not want one of their products to cannibalise their other product. One product hurting the sales of the other. People preferring Sportage is of course going to hurt the sales of 2008. But if you say LMC is the one getting the money whether its Sportage or 2008, so why does it matter? Well then why go to the hassle of introducing a new car? It is not easy to introduce a new car in Pakistan and they start its local assembly. That is a lot of steps for LMC to go through for people to reject 2008 over Sportage. The cost is another thing. 

And it is not just about 2008 vs Sportage. Let’s remove Sportage from the equation, there are so many other cars in competition that offer more value for money. But whatever it is, LMC must have thought about it before launching 2008. On the surface of it, it feels 2008 is bound to fail. But maybe there is something we do not know and LMC is far more clever than we think. Maybe they have some other plans for the Peugeot brand and all the other cars that will launch under the French umbrella. Until then, happy motoring. 

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