An Introduction to Pinktober

It’s October and various shades of pink take over, the color of Breast Cancer Awareness Month, or Pinktober. 

Founded in 1985 by the American Cancer Society and the pharmaceutical company known as AstraZeneca, Breast Cancer Awareness Month and its accompanying pink ribbon are now synonymous with the month of October.

The long-standing awareness campaign definitely means different things to different people. For some, it’s about celebrating strength and survival. For others, advocacy and a push to educate people about the realities of breast cancer, particularly metastatic disease.

Statistics state that 1 out of every 9 women are at risk of developing breast cancer (about 10 million) in Pakistan and 40,000 women in Pakistan die from breast cancer every year.

If diagnosed early and treated before it spreads, five-year survival rate for breast cancer is 99 percent.

Our Pinktober campaign is dedicated to creating awareness and gathering support for Breast Cancer Awareness among our community at CarFirst . We hope to encourage women in Pakistan to regularly self-check and be screened in the hope that by doing so, early detection will lead to more positive outcomes in the fight against breast cancer.


Some warning signs of breast cancer are—

  • New lump in the breast or underarm (armpit).
  • Thickening or swelling of part of the breast.
  • Irritation or dimpling of breast skin.
  • Redness or flaky skin in the nipple area or the breast.
  • Pulling in of the nipple or pain in the nipple area.
  • Nipple discharge other than breast milk, including blood.
  • Any change in the size or the shape of the breast.
  • Pain in any area of the breast.
  • Keep in mind that these symptoms can happen with other conditions that are not cancer.


If you have any signs or symptoms that worry you, be sure to see your doctor right away.


Stay tuned for more, in our upcoming blog posts about CarFirst’s Pinktober Campaign. 

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