2023 Toyota Crown launched in all its luxurious glory!

Crown is one of the jewels in Toyota’s crown of dominating the automobile sector. Crown is arguably the most luxurious widely available luxury sedan in the world by the Japanese automaker. And now Toyota has unveiled the latest iteration in the long prestigious line of Crown models. Here is how the 2023 Toyota Crown looks like.

Crown has a long history in Toyota’s lineup. It is in fact the longest-running nameplate under Toyota’s brand name and the latest model is the 16th generation of this luxury car. It was first launched in 1955 and since then has been everything the Toyota brand has to offer to its customers.

There is a lot to unpack here regarding the new 2023 Toyota Crown. First thing to know is that it is built on Toyota’s Global K-GA platform. Depending upon the market/country, there are going to be two basic variants; Standard and Platinum. Standard variants will have Toyota’s electric on-demand E-Four AWD system whereas the Platinum variant comes with the E-Four Advanced powertrain system. Some of the features are common like dual-zone automatic climate control system, wireless charging pad, acoustic glass, sound-proofing materials, and the Toyota Sense 3.0 safety package.

On the other hand, panoramic sunroof, ventilated seats, an 11-speaker JBL audio system, LED interior accent lighting, LED headlights, a digital key, rain-sensing wipers, and the Advanced Park System are optional.

The features and trim names can change depending on the country the car is being launched in. In Japan, things might be different than in the US.

As expected, since Toyota is maybe the leader in the hybrid car technology in the world, you get hybrid powertrains in the new Crown as well. The 2023 Crown will be available in two hybrid powertrain options. The entry-level 245bhp producing hybrid powertrain comprises of a 2.5-liter four-cylinder engine with two electric motors and the second one is the higher spec variant being dubbed as Toyota Crown Hybrid Max. It is a newly designed setup that consists of a turbocharged 2.4-liter four-cylinder engine with two motors. This setup makes 340bhp and can do as much as 28mpg. There is no regular (non-hybrid) version yet. Maybe Toyota will launch it in the future.

You get 19-inch alloys in the standard variant and 21-inch alloys in the Platinum variant.

The 2023 Crown almost feels like a compromise between a sedan and a crossover since it has a higher ride height than the average sedan. To give you a comparison, it’s about four inches higher than the regular Toyota Camry. In fact, it will be fair to call it a sportback instead of a sedan. The new luxury sedan comes standard with an all-time all-wheel drive system making it far more off-road capable than a regular front-wheel drive sedan.

One of the many interesting points of the new 2023 Crown is that a variant will also be offered with the Gazoo Racing branding and styling. Gazoo Racing is the in-house tuning house of Toyota which was previously known as TRD (Toyota Racing Development). You get new 21-inch two-tone alloys, you get new front and rear splitters making the car a little sportier than the stock version. Then there are thicker side skirts and black trunk lid spoiler. These are some of the visual differences in the normal and Gazoo-tuned Crowns. Performance-wise, you will get upgraded Yamaha-branded dampers at the front to lower NVH (noise, vibrations, and harshness) levels. And you get strengthened side door panels as well.

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